Rise of the Underdogs - South Africa's Smaller Operators Increase Contract Values

A year on from the mid-contract price increases by Vodacom, MTN and Cell C that disgruntled many consumers, we reflect on the post-paid market in South Africa to see what has transpired: • The value offered by South Africa’s smaller operators has increased, most notably for Cell C and Me&You mobile. • Smaller operators are tailoring their offers to increase consumer value. • The value offered by Vodacom and MTN has decreased. • Vodacom and MTN have experienced a loss in postpaid subscribers.