"This brief presents the concept of poverty alleviating mitigation actions as a framework to rethink the way programs and policies for reducing emissions are structured in order to reduce both poverty and emissions. To effectively achieve both objectives, we argue that i) the development goals need to be clear, timed and quantified; ii) actions to reach those goals need to be analysed according to their feasibility and potential impacts on both mitigation and poverty; and iii) the actions need to be chosen according to these findings. The PAMA framework can help to create this necessary evidence. We illustrate this with examples from South Africa."