The study's objective was to analyze the potential of expanding coffee production in Uganda, and the resultant poverty reduction effect. The study, specifically examined the contribution of coffee production towards poverty reduction. The direct welfare gains are analyzed and/or changes in the lives of coffee farming households in mid-Northern Uganda. The study also identified general challenges faced by the coffee industry in the mid-North. Lastly, the study examines the potential economic implications of coffee expansion in mid-Northern Uganda.