"It is generally agreed that African exports of agricultural goods are well below potential and that the continent would gain significantly from the liberalisation of world agricultural markets. This paper aims to uncover some of the truths and untruths about AGOA and what it can do for the agricultural sector in South Africa. Sections 2 and 3 describe current trade between Africa, South Africa and the US and highlight possible export opportunities that may arise out of AGOA. Section 4 identifies some of the missed opportunities and section 5 provides a review of the performance of South African exports under AGOA. Finally, section 5 evaluates the implications of this analysis for trade negotiations between the Southern African Customs Union (SACU) and the US."